Do you often wish you could blend into a crowd and go unnoticed throughout your day? Do you shy away at the prospect of engaging with the public? Do you deliberately choose to avoid making awkward eye contact with the bus driver in the morning? Introverts, rejoice! Normcore is the new black.
|Normcore or Normbore?|
If you like to keep a finger in the metaphorical fashion pie, then you'll without a doubt have heard the terminology "normcore" pop up within the past season or so. Derived from a combination of "normal" and "hardcore", the term Normcore is used to describe a fashion movement characterized by insipid blandness. In an industry where standing out is the objective, Normcore has thrown a surprising spanner in the works, with its sole focus being placed on "fitting in with the crowd." Perhaps, a reflection on our current social media indulgent era, could Normcore be a physical manifestation of the public desire to feel accepted by simply dressing as one of the flock? Is it cleverly staged ironic in-joke by the fashion industry? Or have we simply just had enough of dressing up in gimmicky commercialized outfits? (See: Moschino AW2014.)
Fashion blogger, Helen from the Love Cats Inc gave her opinion on the matter, "I don't mind the Normcore trend. Simple dressing is my favourite! It allows for the previously ordinary to become a style of its own, where simple pieces take centre place."
It's not just the street-style savvy bloggers jumping on board with this trend - high street chain stores such as Zara, Gap and Mango are cashing in on the "boring" bandwagon. Providing staples to the normcore fanatics - namely, classic cut t-shirts, jeans and over-sized jumpers, there is evidence to suggest that at long last consumers may be turning their backs on fast-fashion trend-led budget brands such as Primark and New Look and swapping out five-minute-fads for mid-range higher quality pieces.
I consulted style guru Claire from Bee Waits on the matter, "My eyes can't begin to roll back fast enough at the mention of Normcore. It reeks of special snowflake syndrome - the 'I'll be the most different by dressing in an ironic way.' The thing is I don't so much hate the style but people should dress however they want. There's no need to give it a name."
Jennifer from Glasgowfashiongirl expressed apathy towards the generic trend, "Each to their own, but I don't see it as a fashion trend as such. After all, it's just normal, basic wear."
It does seem rather ironic to us that a fashion community can be so divided about a trend that takes its fundamental principles from apathy. It remains to be seen if the Normcore trend is a fad, but can simple basics really go out of fashion?
What are your thoughts on the Normcore trend? We'd love to hear from you.
Live by the catwalk, die by the donut.