Nongshim's market share reached 40% in 1984, and became a leading company of the market in March 1985. With Shin Ramyun (1986), the most beloved instant noodle brand in South Korea, Nongshim reached 46.2% of the ramyun market share in 1987, 53.2% in 1988, and 58% in 1989. [11] 1990–present [ edit ]

fv1news (1 May 2013), 辛ラーメン修正, archived from the original on 17 December 2021 , retrieved 9 June 2016 Nongshim USA:: Our Products". Nongshim. Archived from the original on 24 April 2014 . Retrieved 25 April 2014. Tom Ford (11 January 2014), 신라면 박지성편 2009, archived from the original on 8 September 2023 , retrieved 8 June 2016 Herald, The Korea (27 April 2015). "Nongshim launches 'Jjawang' noodles". www.koreaherald.com . Retrieved 23 June 2016. During the 1990s, Nongshim focused on exporting and expanded their business in the global market. [13] In July 1997, Nongshim began sponsoring the national Baduk Championship: Shin Ramyun Cup Baduk Championship. [14]

Most of its commercials include a famous male celebrity, frequently with his family, who is eating Shin Ramyun at home. These commercials emphasize being family friendly, being Korean, and folksiness. Psy, [12] a South Korean singer who is well known for his song " Gangnam Style," and Park Ji-Sung, [13] a South Korean footballer, also filmed Shin Ramyun commercials. Nongshim Co Ltd (004370:Korea SE)". businessweek.wallst.com. Archived from the original on 23 September 2016 . Retrieved 30 May 2016. Shin Ramyun achieved 28 billion units sold since it was first introduced. [5] Shin Ramyun is listed on the National Brand Consumption Index (NBCI) [6] as the number 1 brand in South Korea (2012~2016) for its brand awareness and brand power

In China, Nongshim uses a slogan: 사나이라면 매운맛을 먹을 줄 알아야지 (Traditional Chinese: 吃不了辣味非好漢; Translation: (He who cannot handle spice is not a true man). [15] This slogan is from a famous phrase in China “不到長城非好漢 (He who has never been to the Great Wall is not a true man)” by Mao Zedong. [15]Shin Ramyun was introduced in October 1986 by Nongshim. The Nongshim R&D team came up with the idea of Sogogijanguk, a cabbage and beef stew, which is one of the most popular traditional South Korean dishes. [3] Please note, ramen comes in many forms and flavors. I combined the best Korean ramen that come in a bag and a cup on this list.

On 1 January 1991, Nongshim introduced its new corporate identity (CI): Nongshim Seed. [12] The Gumi factory was built in September 1991. Since 1994, Nongshim has used computer-integrated manufacturing for production. Shin Ramyun is a brand of instant noodle (including cup ramyeon) that has been produced by the South Korean food company Nongshim since 1 October 1986. It is now exported to over 100 countries, and is the best-selling instant noodle brand in South Korea. Nongshim has many jingles for their products. Adding a simple yet catchy jingle at the end of their commercials is one of Nongshim’s important marketing strategies. [11] They are easy to remember, and most people in South Korea are aware of them. [14] Marketing in China [ edit ] Definitive Guide Series – Maruchan Ramen Noodle Soup Samyang Buldak * Nongshim Shin Ramyun * Indomie Mi Goreng UPDATE 3/15/2023 – Added Shin Vegan cup UPDATE 3/12/2023 – Added section referring to new Shin Gold and Shin Green US variants. Shin Ramyun is the most popular instant noodle brand to date in South Korea. It is now accounting for one quarter of the Korean instant noodle market. Shin Ramyun is now exported to over 100 countries around the world, [9] and is produced in three countries: the United States, China and South Korea. As of 2015, accumulated sold units of Shin Ramyun in the world reached 28 billion units. [9] Marketing and advertising [ edit ] Marketing in South Korea [ edit ]GLOBAL NONGSHIM". eng.nongshim.com. Archived from the original on 22 March 2016 . Retrieved 23 June 2016.

Nongshim built factories in China in the late 1990s and early 2000s: Shanghai (1996), Qingdao (1998), Shenyang (2000), a second factory at Qingdao (2002), and Yanbian (2015). Originally there was difficulty entering the Chinese market until a male-themed advertising campaign for the very spicy Shin ramyun implied virility from eating such a peppery product. In the U.S, Nongshim built a factory in Los Angeles in 2005. [15] Advertising [ edit ] During the 1980s, Nongshim invested highly on machinery, equipment, and systems. The Anseong factory was built in 1981 to specialize in powder soup, used to flavor the ramyun. After Shin Ramyun was introduced, Nongshim’s market share hit 46.3% in 1987, and exceeded 50% for the first time in 1988 (53.8%). [4] With the market share of over 20% just by itself, Shin Ramyun is a leading brand of the instant noodles in Korea. Here’s a video where I prepare the product, garnish it, and consume it. It should be noted that adding cheese is a popular thing in South Korea. It should also be noted that the use of rice to add to leftover broth is very popular. The Tear-downKorean ramen has also inspired various creative and fusion recipes. Some people add cheese, butter, or other ingredients to enhance the flavor or create a unique twist. Ramen is sometimes used as an ingredient in other dishes, such as stir-fried ramen or ramen-based stews like Budae Jjigae. a b c d Herald, The Korea (12 April 2016). "Nongshim Japan's sales rise 22.6% in Q1". www.koreaherald.com . Retrieved 9 June 2016. On 18 September 1965, Nongshim was established under the name Lotte Food Industrial Company in Seoul, South Korea by Shin Choon-ho, brother of Lotte Corporation founder Shin Kyuk-ho. [9] When Nongshim introduced its first ramyun, Lotte Ramyun, in 1965, there were 7 other companies in the market. [4] [10] MoneyToday (16 February 2016). "농심 신라면, 누적매출 10兆 돌파…30년간 280억개 팔렸다 - 머니투데이 뉴스". www.mt.co.kr . Retrieved 8 June 2016.